About Us

Representing India's Alcoholic Beverage Industry

CIABC is the industry association to represent alcoholic beverage companies in India, or companies closely associated with the Indian alcohol beverage industry. As the unified voice of member companies in the beverage alcohol industry, CIABC's mission is to provide support and work proactively and collaboratively with policy makers to frame time equitable, reasonable and implementable regulation, and share best practices to enhance the image of the industry as a responsible contributor to the economy, society and as driver of sustainable and profitable growth of the industry.

Indian Alcohol Beverage Industry matters:
It is a significant contributor to the Indian economy and society

contributes over 200,000 crores in taxes every year
supports livelihoods of 12 lakh farmers directly
supports employment to 24 lakh people in Manufacturing and Supply chain
supports industry ancillary sectors in glass, tin, cartons, paper, etc. with annual turnover of ₹6000-7000 crores
the alcoholic beverage industry supports 10 lakh individuals

Overarching Goals of CIABC

Ensure regulatory policies in India do not unfairly discriminate against spirits produced in India.

Engage state Governments for regulatory policies that support responsible, sustainable and profitable growth for Indian alcoholic beverage industry besides positively impacting Government and other stakeholders.

Management

DIRECTOR GENERAL: Anant S. Iyer

Mr. Anant S. Iyer has over 33 years of experience in the Alcobev industry, working with companies such as Alcobrew Distilleries, Jagatjit Industries, and United Spirits Ltd. He has taken on various challenging roles in Sales, Marketing, Business Strategy, Corporate Affairs, and Business Development. He has successfully supervised large teams by implementing efficient processes, setting performance metrics, and spearheading transformative business initiatives. His extensive experience has allowed him to develop a deep understanding of the industry’s workings, relationships, and processes. During his tenure with Alcobrew, he was responsible for the company’s overall business operations, including sales & marketing, supply chain management, and collectables, leading to efficiencies in P&L management while driving growth initiatives. As part of the management team at USL, his strategic initiatives resulted in substantial volume growth, increased profitability, and a strengthened market position for the company. He also oversaw luxury brands such as the Black Dog and Whyte Mackay portfolios and set up Trade Marketing & Key Accounts, contributing to remarkable business growth with increased sales value and market share. Prior to his time at USL., Mr. Iyer spent 8 years with the TTK Group. He holds a Masters in Management Studies (MMS) from Jamnalal Bajaj Institute of Management Studies, also a Masters in Biochemistry, and a Bachelors degree in Microbiology/Biochemistry from the University of Mumbai.

CHAIRMAN: Deepak Roy

A veteran of the wine and spirits industry, Deepak Roy is Executive Vice Chairman of Allied Blenders & Distillers, maker of Officer’s Choice, World’s largest selling whisky. In an impressive career spanning over 42 years in sales, marketing and general management in companies such as Glaxo, Ranbaxy, CPC, Warner Hindustan, UB and Diageo plc. Deepak has created and nurtured some of India’s best-known brands and companies. He turned entrepreneur in 2002 with management buy-out of Diageo’s Gilbey’s brand to create Triumph Distillers & Vintners which was later soled to UB, and in 2007 with Zampa wines which merged with Grover to become Grover Zampa, the second largest wine company in India. Deepak also holds 5% equity in Allied Blenders and Distillers. He has Diploma in Management Science from the Japan-America Institute of Management Science, University of Hawaii, U.S.A. and Bachelor’s degree in Economics (Hons) from Delhi University.