Mr. Anant S. Iyer has over 33 years of experience in the Alcobev industry, working with companies such as Alcobrew Distilleries, Jagatjit Industries, and United Spirits Ltd. He has taken on various challenging roles in Sales, Marketing, Business Strategy, Corporate Affairs, and Business Development. He has successfully supervised large teams by implementing efficient processes, setting performance metrics, and spearheading transformative business initiatives. His extensive experience has allowed him to develop a deep understanding of the industry’s workings, relationships, and processes. During his tenure with Alcobrew, he was responsible for the company’s overall business operations, including sales & marketing, supply chain management, and collectables, leading to efficiencies in P&L management while driving growth initiatives. As part of the management team at USL, his strategic initiatives resulted in substantial volume growth, increased profitability, and a strengthened market position for the company. He also oversaw luxury brands such as the Black Dog and Whyte Mackay portfolios and set up Trade Marketing & Key Accounts, contributing to remarkable business growth with increased sales value and market share. Prior to his time at USL., Mr. Iyer spent 8 years with the TTK Group. He holds a Masters in Management Studies (MMS) from Jamnalal Bajaj Institute of Management Studies, also a Masters in Biochemistry, and a Bachelors degree in Microbiology/Biochemistry from the University of Mumbai.